What are the major types of marketing that exist?


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Marketing is a powerful means of communication used by businesses to connect with their customers. Indeed, a remarkable number of companies and individuals use marketing to promote their services. However, marketing is subdivided into several categories. This article tells you more about it.

Strategic marketing

This first form of marketing includes different marketing strategies that work according to various market fluctuations. Certainly, this type of marketing has the specific purpose of giving fame to a brand or promoting the services of a company based specifically on the opportunities that the market presents. In the same way, the strategic marketing makes sure to find new targets for the company by analyzing the needs of its customers in order to prepare better offers. If you want to read more topical issues, you can check out other sites.

Operational marketing

Operational marketing is the second category of marketing in existence. This type of marketing has some similar traits with the strategic one. This is justified by the fact that operational marketing, works mostly by permanently betting on the various changes present in the market. In addition, the various resolutions of operational marketing are applicable both in the long term and in the short term.

Informational marketing

The third major category of marketing is informational marketing. As the name suggests, this type of marketing has as its purpose, a completely informative purpose. In fact, this is the type of marketing that allows companies to let the public know about their various offers and inform them about possible changes related to their services. In addition, this type of marketing is responsible for gathering as much information as possible from consumers, competitors and the market in general. Thus, there are generally three main types of marketing strategy.